The main reason for participating in a trade show is probably because you want to reach your target group: in the sense of getting in touch with them, but also in terms of getting your message across to them.
The fact that tourism is currently struggling, is kicking in the open door. Fortunately, vaccinations currently offer prospects for a better summer, but there are still uncertainties. Surveys show that people want to travel again, but they will do this closer to home and perhaps less by plane.
You spent all your money on christmas decoration, on the latest trendy sneakers, on the latest high performance vacuum cleaner during these two lockdowns. And yet still have a feel of emptiness. No wonder, according to a study published in 2014 by Dr. Thomas Gilovich of Cornell University. The fact of no longer traveling decreases our tendency to be happy. Gilovich, a psychology professor, says we are happier spending money on things like going to art exhibitions, doing outdoor activities, learning a new skill, or traveling.
It must be nail biting and fearful waiting for the many ski stations in Europe. Will they be able to open at Christmas? Switzerland has meanwhile opened its stations and in Spain some stations will open the following days.
On september 3, TRAVEL TALK, an initiative of Eurobike Hannover, organized a digital conference to discuss the newest trends and innovations. This rendezvous for cycling tourism , brought the bike industry and tourism together on an international level.
Hosting the Tour de France is a privilege that not all cities or regions in France can afford. Every year, nearly 300 cities apply but only a minority is selected. The economic impact of participating in the Tour as 'Ville d’arrivée' or 'Ville de départ' is not negligible, it is quickly calculated that the Tour de France yields 4 to 5 times more than the costs incurred.
The current question for the travel industry is whether to be active on social media and set up mailing campaigns. Many even decided to cut their advertising volume and spending, possibly due to the economic impact of the pandemic on businesses.