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Is participating in a trade fair still relevant today?

13 Aug 2021 17:52

The main reason for participating in a trade show is probably because you want to reach your target group: in the sense of getting in touch with them, but also in terms of getting your message across to them.

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Smart data driven move from Decathlon

15 Feb 2021 11:31

The fact that tourism is currently struggling, is kicking in the open door. Fortunately, vaccinations currently offer prospects for a better summer, but there are still uncertainties. Surveys show that people want to travel again, but they will do this closer to home and perhaps less by plane.

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We are the sum of our experiences

7 Jan 2021 09:39

You spent all your money on christmas decoration, on the latest trendy sneakers, on the latest high performance vacuum cleaner during these two lockdowns. And yet still have a feel of emptiness. No wonder, according to a study published in 2014 by Dr. Thomas Gilovich of Cornell University. The fact of no longer traveling decreases our tendency to be happy. Gilovich, a psychology professor, says we are happier spending money on things like going to art exhibitions, doing outdoor activities, learning a new skill, or traveling.

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Solidarity and mutual support is the key in re-opening for ski season

24 Nov 2020 10:31

It must be nail biting and fearful waiting for the many ski stations in Europe. Will they be able to open at Christmas? Switzerland has meanwhile opened its stations and in Spain some stations will open the following days.

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Cycling will never be the same, it will be better !

25 Sep 2020 13:59

On september 3, TRAVEL TALK, an initiative of Eurobike Hannover, organized a digital conference to discuss the newest trends and innovations.  This rendezvous for cycling tourism , brought the bike industry and tourism together on an international level.

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Economic importance of Tour de France for Tourism in Corona-era

27 Aug 2020 16:59

Hosting the Tour de France is a privilege that not all cities or regions in France can afford. Every year, nearly 300 cities apply but only a minority is selected. The economic impact of participating in the Tour as 'Ville d’arrivée' or 'Ville de départ' is not negligible, it is quickly calculated that the Tour de France yields 4 to 5 times more than the costs incurred.

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Being online is more important than ever

16 Aug 2020 13:42

The current question for the travel industry is whether to be active on social media and set up mailing campaigns. Many even decided to cut their advertising volume and spending, possibly due to the economic impact of the pandemic on businesses.

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  • Cycling will never be the same, it will be better !
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