The rise of social media and influencers means that the world is more visible than ever before and consumers are constantly looking for inspiration, the next big destination and the best travel deals.
Your first step to creating a digital travel marketing strategy is understanding exactly who you are marketing to.
E-mail is still the most important tool for acquiring and retaining customers in the travel and hospitality industry.
You can create and strengthen relationships with subscribers by sending content that is interesting and relevant to each individual customer.
Over the past few years social media has become an essential part of really almost any company’s marketing strategy - but even more so for those companies in the travel industry.
These social networks give us an opportunity of quite literally placing ourselves inside our user’s pockets inspiring them with unique experiences.
Marketing & Media Planning
A marketing plan will act as a reference point to execute our marketing strategy.
A detailed marketing plan will focus on the how, when, where, who and what. It outlines the specific steps we will need to take to accomplish the goals in our common marketing strategy.
Retargetting & Marketing Automation
Marketing automation is already working positively for the travel industry and has the potential to make an even bigger impact.
It effectively simplifies the communication process, which encourages engagement and loyalty by retargetting your target audience.
With an automated sales funnel, we qualify leads and turn a strange visitor into a happy customer. We do this by placing the content specifically on the customer journey. We create a tailor-made concept including a lead route and implement it with our tools and solutions.