With 1.32B active daily users, Facebook is the most widely used social media platform. Instagram is the fastest growing social media in the world and will overtake Facebook by 2020. Advertising on Facebook, Instagram and / or LinkedIn offers many advantages, it is the perfect place to reach potential customers thanks to the extensive targeting possibilities.
Google Ads is a powerful tool when it comes to advertising a business online. It is an extremely powerful tool when it comes to acquiring new customers. However, if not used smartly, the platform can cost you real advertising money, without bringing in a respectable ROI.
Main drivers to use Google Ads :
- Precise Targeting (Target Audience, Keywords)
- Target Specific Devices (Computer, Smart Phones, Tablets)
- Pay Only For Results
- Performance Tracking
Traditional media such as outdoor advertising, print media (newspapers, magazines, flyers and brochures), television advertisements and radio ads are again relevant channes today. Although offline advertising is typically more difficult to target particular demographics, it still has a place alone or in conjunction with online advertising.